ILUMINAR COFFEE: 2×3 Label System
A cohesive packaging micro-system for single-origin and rotating blends.
A modular labeling system designed for clarity, hierarchy, and shelf visibility.
Project Overview
Role
Packaging Design, Typography, Color Systems, Production Prep
Objective
Develop a flexible 2×3 inch label system for a growing coffee roastery that needed:
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A strong visual identity across origins
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A typographic system readable at small scale
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A layout that communicates tasting notes quickly
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Variants for microlots, blends, and decaf
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Print-ready files for in-house production
The system is built around a modular vertical grid, allowing consistent placement of origin, process, varietal, elevation, and tasting notes.
Each origin features a distinctive color field inspired by regional tones, while maintaining a unified type style across the series.
Large condensed type reinforces quick readability, while secondary text follows a clear information hierarchy.
Typography
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Bold, condensed display type for country names
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Upright sans serif for metadata
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Rotated type elements to make the small format feel dynamic
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Consistent 90°/270° rotations to maximize label real estate
Color System
- Explain the logic:
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Colors differentiate origins
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High contrast maintained against deep blue brand type
Grid & Hierarchy
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3-column modular structure
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Clear segmentation of origin / process / varietal
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Roast level indicators at the top as a navigational device
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“WE TASTE” block anchors the design