BUDS BEANS REBRAND
After aquisition of the 20 year old company, I launched a refresh of original logo (left). As wholesale accounts consist majorly of diner-style breakfast spots, the new look was conceptualied in consideration of its experience in these contexts.
I implimented differentiation of options and incorperated tasting notes, roast levels, size and date--all elements that demonstrate thoughfulness and transparency, elevating their likeability to consumers.
