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Grace Futral
  • PROJECTS
    • WEDDING INVITATION
    • FRISBEE DOG POSTER SERIES
    • REINVENTING FONT
    • MENTORSHIP BLEND
    • VENTOLA MERCH
    • SOCCER IN THE STREETS
    • POLLINATOR & SOLAR PANEL SIGNAGE
  • PACKAGING DESIGN
    • ILUMINAR CUSTOM BAGS
    • ILUMINAR CO-BRANDING
    • ILUMINAR PACKAGING
    • FLORA PACKAGING
  • BRAND DEVELOPMENT
    • BEAR SIGHT BRAND KIT
    • COLE BLUNDIN LOGO
    • BUMP SWIMWEAR
    • BUDS BEANS REBRAND
    • FLORA
    • LABARRE PILATES
    • UNCOMMON
  • INFORMATION DESIGN
    • GA TECH RAILROAD DIAGRAM
    • SUSTAINABILITY INFOGRAPH
    • COFFEE DIAGRAMS
  • ILLUSTRATION

ILUMINAR PACKAGING EVOLUTION

With my aquiring of Iluminar, I set out to grow its reach through my branding. This new look was intended to capture attention through color, texture, and detail. This  style fosters recognizability with the potential for brand evolution. 

BOX DESIGN (2021)

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Packaging of Zambia (left) and Brazil (right) 2021

Offerings were differentiated by color schemes. The informational sticker (top) was bisectioned with geographic information on the front and coffee details on the bottom panel paired with with a circular iluminar logo on the front. 

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Ex. front & informational logo

TAKEAWAYS OF THE BOX DESIGNS

 

Maintains uniqueness of box design and references to the lightbulb

 

Incoperates many colors to catch the eyes on the shelves

 

Diversity of color in the box design to allow for its multiple, cohesive variations

 

Intensive upfront design while less involved designing for differentiation

 

Unfavorable packaging cost and time efficiency

 

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Layout of box design for printing.

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A side by side of the original (left) and newly branded packaging (right).

BOX / BAG DESIGN (2022)

The layout was designed to target customer interation in mind, fostering a inclination to rotate and reveal each panel to cultivate each coffee's story.

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Snapshots of box/bag packaging line-up on shelves 

TAKEAWAYS OF BOX / BAG DESIGNS

 

  • Maintains use of color for signature brand
  • Elaborates on unique box packaging
  • Introduces sloth as brand emblem
  • Intensifies differentiation through individualized yet syncronous designs
  • Uses carbon nuetral bag, following sustainability ethos
  • Includes more information in "blank" space, following transparency ethos
  • Reduces packaging cost
  • Increased travel derability
  • Increased design time

 

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Examples of panels using Guatemala 2022 packaging

Each band was composed of four panels: front panel (image 1) including individualized design and coffee origin, back panel (image 2) including additional information and contact details, and two side panels including roast/size (image 3) and coffee information (image 4). 

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Layout of 4 x 16 in cardstock designs

Prints were scored to match the dimensions of a coffee bag, fitting tightly when full and imitating the feel and appearance of a box.

POUCH BAG DESIGNS  (2023)

Yellow bags met the standard set for stand-out packaging characteristic of Iluminar. The dramatic choice in color bolstered the remarkable quality of the labels. Evenmore, yellow, as a thematic color carried throughout most designs, creates the illusion of intensive design effort comparable to previous packing releases. 

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Snapshot of Melipona Blend (May 2023)

TAKEAWAYS OF YELLOW BAG DESIGNS

 

  • Maintains use of color and signature design subjects of brand
  • Includes more information, personalized guidance for customer experience
  • Maintains carbon nuetral packaging vessels
  • Intensifies differentiation through individualized designs
  • shifts element of synocrosy to elevate design demand
  • Includes "blank" space to highlight individual design illustrations
  • increases cost, design, and production efficiency
  • Shift towards in-house label printing 

More blank space allowed the inclusion of a brew guide to enhance customer experience. Back labels also evolved to include qr code and area for the roast date (see highlighted area) of each bag to further demonstrate transperancy.

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Ex. the last version of back labels for the 2023 release

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Brainstorm session with old labels and sample bags

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Packaging Ace Blend

This version marks the introduction of the circle labels which fit seemlessly in negative space and echoed the evolution towards information-heavy packaging without sacrificing visual appeal.

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Luckys x Iluminar Blend with circle labels

PINK POUCH BAGS (2024-2025)

This iteration optimizes the Iluminar brand, accumulated by the multiple demonstrations of its diverse yet recognizable style. All production was shifted to in-house printing.

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Ethiopia 12oz Bag

TAKEAWAYS OF PINK POUCH BAG DESIGNS

 

  • Demonstrates illustrative and colorful brand style, enchancing visual appeal
  • Optimizes information of coffee story, signifying brand ethos of transparency and playfulness
  • Maintains carbon nuetral packaging vessels
  • Streamlines packaging operation, eliminating third party involvement
  • Increases potentiality for wholesale customization and limited releases
  • Increases travel/shipping derability
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Ex. Back label formatted for DYMO 4x6 labels

Back labels were reconfigured to maintain magnitude of information and enhance visual appeal.

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Label production and packaging of customized Speak Easy x Iluminar bag 

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