SOCIAL MEDIA POSTS
Market research suggests that carousel posts are the most effective way of engagement while aligning with our brand's mission to educate and celebrate the curiousities of coffee.
I designed this post "A breakdown on bean break down" to explain how coffee beans are processed in a constructive, appealing way, keeping in mind all experiential points of entry and attention spans.
This collabrative carousel between Speak Easy Cafe and Iluminar was meant to spotlight both brands, reaching both populations and emphasizing our brand's design-forward strategy.
This video was originally a carousel post with steps on how to make a pourover. This post lead to 20% more engagement and a 25% increase in the week following.
