BRANDING FLORA
THE MURAL
After the success of the box packaging, I was asked to paint a 3 x 10 ft mural of the design.
Given the nature of the design, I was able to easily manipulate it to meet the paint limitation without compromising its integrity. I started by projecting the image to scale and trace then numbered each shape to the most appropriate cooresponding color.
![0031902632961-img5151jpg-17119414387737.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/0031902632961-img5151jpg-17119414387737.webp)
![968-flora-shop-1-17123344813333.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/968-flora-shop-1-17123344813333.webp)
![985-flora-shop-2-17123345281245.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/985-flora-shop-2-17123345281245.webp)
This process not only demonstrates my ability to adapt under economic and environmental constraints, but also the intrinsic flexibility of my designs for future brand development. Â Â Â Â
![972-931128517.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/972-931128517.jpg?v=1712333941)
Timelapse of mural painting
THE ICONS
Using the same color scheme and water-color style of the box/mural design, I created 8 icon assets for e-commerce shopping and future branding.
![926212481312992-accessories4x-8-17123360632312.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/926212481312992-accessories4x-8-17123360632312.webp)
![300137514401009-concentrates4x-8-1712336062625.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/300137514401009-concentrates4x-8-1712336062625.webp)
![06814401135996-prerolls4x-8-17123360641816.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/06814401135996-prerolls4x-8-17123360641816.webp)
![1002-flower4x-8-17123360628936.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1002-flower4x-8-17123360628936.webp)
![00144014401003-ediblesgummieschocolate4x-8-17123360636385.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/00144014401003-ediblesgummieschocolate4x-8-17123360636385.webp)
![014614401147999-cbd24x-8-17123365138933.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/014614401147999-cbd24x-8-17123365138933.webp)
![1001-merch4x-8-17123360627614.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1001-merch4x-8-17123360627614.webp)
![1004-cbd-14x-8-17123360624945.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1004-cbd-14x-8-17123360624945.webp)
![1010-screenshot-2024-04-05-at-10528-pm-17123367525894.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1010-screenshot-2024-04-05-at-10528-pm-17123367525894.webp)
Snapshot of icons on floravt.com
ADDITIONAL BRANDING
To support brand identity, I have created numerous in-store signage for product promotions.Â
3 x 3 in patterns to illustrate the flavors and elevate the appeal of flora gummy releases.Â
Examples of signage for in store display that contrast and elevate the clean shop aesthetic.
![1035-img1046jpg-17123376179427.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1035-img1046jpg-17123376179427.webp)
![026201513221029-emerald-fire-sign4x-8-17123389876372.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/026201513221029-emerald-fire-sign4x-8-17123389876372.webp)
![1032-woody-atm-sign4x-8-17123388934871.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1032-woody-atm-sign4x-8-17123388934871.webp)
![078115315751037-cart-special-sign4x-8-17123388931602.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/078115315751037-cart-special-sign4x-8-17123388931602.webp)
![1028-anytime-gummies-sign4x-8-17123388934011.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/1028-anytime-gummies-sign4x-8-17123388934011.webp)
![417-sticker214x-8-1674184037472.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/417-sticker214x-8-1674184037472.webp)
![115-bullblack4x-8-17113266547429.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-bullblack4x-8-17113266547429.webp?v=1711326662)
![115-img0605-16741875766334.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-img0605-16741875766334.webp?v=1674187600)
![115-img3322jpg-16738444812616.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-img3322jpg-16738444812616.webp?v=1674173295)
![115-ttwithtop4x-8-16740195671804.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-ttwithtop4x-8-16740195671804.webp?v=1674187007)
![115-sponsors4x-8-16741102569616.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-sponsors4x-8-16741102569616.webp?v=1674173312)
![115-slothsticker4x-8-16741840527643.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-slothsticker4x-8-16741840527643.webp?v=1674186899)
![115-content14x-8png-16738444326252.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-content14x-8png-16738444326252.webp?v=1674187283)
![115-flora-icons4x-100-1673732839207.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-flora-icons4x-100-1673732839207.webp?v=1674173271)
![115-websitesustainablility4x-8-1673733356432.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-websitesustainablility4x-8-1673733356432.webp?v=1674173287)
![115-royal-oak-shirt-16741836558211.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-royal-oak-shirt-16741836558211.webp?v=1674186897)
![115-royaloakwhite24x-8-1674187002459.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-royaloakwhite24x-8-1674187002459.webp?v=1674187038)
![115-oatlyonly4x-8png-16738444741777.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-oatlyonly4x-8png-16738444741777.webp?v=1674173299)
![115-artboard-14x-8png-16741090977547.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-artboard-14x-8png-16741090977547.webp?v=1674173308)
![115-retailsubweb4x-8-1674110523286.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-retailsubweb4x-8-1674110523286.webp?v=1674186898)
![115-e21cdfc1-e9d7-4717-86f4-422d3d81da65jpg-16741859801197.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-e21cdfc1-e9d7-4717-86f4-422d3d81da65jpg-16741859801197.webp?v=1674187006)
![115-brewingguide4x-100-16741099284753.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-brewingguide4x-100-16741099284753.webp?v=1674173313)
![115-collaboration4x-8png-16741861480777.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-collaboration4x-8png-16741861480777.webp?v=1674186901)
![115-tirra4x-8-16741102257841.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-tirra4x-8-16741102257841.webp?v=1674173314)
![115-guathoney4x-8png-16741859648604.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-guathoney4x-8png-16741859648604.webp?v=1674186900)
![115-meliblendsleeze4x-16741100983044.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-meliblendsleeze4x-16741100983044.webp?v=1674173305)
![115-drwashed4x-8-16741091536706.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-drwashed4x-8-16741091536706.webp?v=1674173306)
![115-ethiopiaadolla4x-16741101192572.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-ethiopiaadolla4x-16741101192572.webp?v=1674173316)
![115-tanzania4x-8-16741101423762.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-tanzania4x-8-16741101423762.webp?v=1674173315)
![115-img3359-16738444607902.jpg](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-img3359-16738444607902.webp?v=1674173291)
![115-schmetterlingsign4x-8png-16738444868081.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-schmetterlingsign4x-8png-16738444868081.webp?v=1674173293)
![115-retailsubweb4x-8-1674110523286.png](https://static.ucraft.net/fs/ucraft/userFiles/gracefutral/images/115-retailsubweb4x-8-1674110523286.webp?v=1674186898)