LABARRE PILATES
May - June 2024
ASSIGNMENT
Work with owner to conceptualize and create a new logo design with more character, meaning, and consumer appeal.
The previous logo, while clean and simplistic, lacked the desired brand resonance.
The client asked for a design centered around the tarot card of strength with a delicate, hand crafted asthetic.
VARIOUS ITERATIONS
Through our collaboration, I developed and reconfigured many versions of the same concept.
The most notable challenge of this project was marrying visual ease with a detailed style that included essential geographic information, spatial symetry, and concept.
FINAL DESIGN
ADDITIONAL ASSETS
I also developed wordmarks various typelogos and other assets to be used for marketing and in-store branding.
The client also asked I develop a lock-up and linear typelogo for her physical studio.
